The branding for the Coworkability project embodies its core values of inclusivity, equality, and collective action. The logo features the letter C, intertwined with a visual metaphor of circles. These, of different colors, symbolize individuality. As they come together and overlap, they represent the power of unity. The design reflects Coworkability’s mission to empower individuals to report harassment on the workplace.
For this project, I was responsible for creating the entire visual identity and branding, starting from the logo and extending the brand across digital platforms, culminating in the development of various layouts for social media, particularly Instagram and LinkedIn. This was done to ensure a consistent visual image across platforms. I also designed the website layout with careful attention to these previous aspects.
SERENA CROTTI PORTFOLIO 