Visual identity design for the Ellie’s Friends brand.
Ellie’s Friends is a brand operating in the field of Dog Sitting and Pet Therapy. For the them, I designed the visual identity, including logo design, color palette, font choice, and business card graphic design. In addition, I designed layouts for social media, particularly for the instagram page, with Dog Sitting related content aimed at the niche of dog owners and animal lovers. The logo features a monogram design with the letter “E,” which represents the initial of the brand. The letter has been creatively modified to incorporate the visual elements of a dog’s snout through a clever interplay of positive and negative spaces. By rotating the letter “E,” the logo undergoes a complete transformation, offering a new interpretation.
SERENA CROTTI PORTFOLIO 