Graphic pattern proposals for a contest launched by the famous chocolate brand Venchi on Desall.com
This project consisted of designing a pattern, with its color variations, for Venchi’s Teen Easter Eggs category. The company’s request, set out via the website Desall.com, was for a pattern for teens that would be able to speak to the younger generation. Two color variations were also requested, one for Milk chocolate and one for Dark chocolate, both unisex.
The pattern I created is generated by graphic elements inspired by Generation Z. Starting from these elements, a repeatable, colourful and joyful pattern is created, which wants to speak to the younger generation in a visual language familiar to them.
There are two color variants: one for dark chocolate and one for milk chocolate.
SERENA CROTTI PORTFOLIO 